Call to Action

Call to Action (CTA) informs the customers how to opt-in or give their consent

Example CTA

Below is an example CTA with all the complete information to get verified

Customers can opt-in by visiting www.examplewebsite.com and adding their phone number. 
They then check a box agreeing to receive text messages from the Example Company. 
Also, consumers can opt-in by replying START to 9xx-xxx-xxxx.

Things to take note of

1. If the company has placed an option requesting for the customer's phone number, a disclosure should be made on the website. 
   1. Example disclosure: By entering your phone number and submitting this form, you agree to receive SMS text messages from us. Standard message and data rates may apply. To stop receiving messages, reply with STOP.
2. The website link should be included in the CTA if the phone numbers are collected over the website
3. Opt-in keywords should follow what is stated in the campaign
   1. Example: OPTIN, START, YES

Sole Proprietor Campaign

Since not all carriers accept these campaign types, they will be automatically rejected. This will result in a fee being charged, and you’ll need to resubmit them later. Therefore, please refrain from submitting any new Sole Proprietor campaigns until further notice.

Lack of a Website or Online Presence

Ensure you include any website or online presence the customer has, such as a social media page, provided our aggregator can access it and verify the business’s identity. If their website contains prohibited content, the campaign will be rejected.

Privacy Policy

All message senders must have an acceptable Privacy Policy when registering for 10DLC campaigns. The Privacy Policy must clearly explain how consumer data will be used and shared (if applicable) and provide information on how consumers can contact the message sender.

Consent: Privacy Policies are reviewed during vetting to ensure consumer data is not transferred between various organizations. To meet these requirements, we recommend including a process in the Privacy Policy that shows senders will refrain from sharing consumer data.

Example: "Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties."

Opt-out instructions: The Privacy Policy must also include instructions on how to opt out of future communications.

Example: “If you wish to be removed from receiving future communications, you can opt-out by texting STOP, QUIT, END, REVOKE, OPT-OUT, CANCEL, or UNSUBSCRIBE.”

SHAFT-C Content

The following types of content are prohibited on 10DLC: CBD, Cannabis, Sex, Hate, Alcohol*, Firearms, and Tobacco*. It’s also not allowed to be on the customer's website at all.

Other Campaign Rejections

1. Lead generation and affiliate marketing are not allowed over 10DLC, and campaigns related to this content will be rejected.
2. High-risk financial services are not allowed over 10DLC, and campaigns related to this content will be rejected.
3. Misleading Registration. Based on the details submitted, the Campaign appears to be a Direct Lending Arrangement but the appropriate Content Attribute was not selected.