10DLC Non-Compliance Fees
Written by Marissa Orsini
Updated at March 12th, 2024
Scope
Intended Audience: All Users
This article outlines the non-compliance fees imposed by carriers and MNOs for failure to follow 10DLC guidelines. All fines listed are passed directly from carrier to the end user or reseller.
Due to the hefty fines being imposed, the PBX will block any outgoing messages not associated with a valid Campaign ID beginning May 31, 2023.
This will not stop a bad actor from operating under an approved Brand and Campaign for “Content Violation.” Any Resellers providing services to those companies will be responsible for Non-Compliance fees.
| Violation Type | Fee | Description |
|---|---|---|
| Text Enablement | $10,000 | This pass-through fee applies if T-Mobile receives a complaint where you or your message sender text-enables a 10-digit NANP telephone number and sends messages prior to verification of message sender ownership. |
| 10DLC Long Code Messaging Program Evasion | $1,000 | The pass-through fee will apply per-incident if a program is found to use evasion techniques such as snowshoeing, unauthorized number replacement, and dynamic routing. |
| Content Violation | $10,000 | T-Mobile may charge this pass-through fee for each unique instance of the third or any subsequent notification of a content violation involving the same content provider. Defined as sending messages in violation of the rules in the code of conduct, and are usually SHAFT violations (sex, hate, alcohol, firearms or tobacco) but also includes spam or phishing, or messaging which meets the threshold of a severity 0 violation per the CTIA shortcode monitoring handbook. |