10DLC: Types of Use Cases
Written by Marissa Orsini
Updated at April 26th, 2023
Table of Contents
Scope
Intended Audience: All Users
This article outlines the different types of use cases that can be selected in a 10DLC campaign.
Non-Profit Organizations
Verified Non-Profit Brands with 501c3 status will be able to register Standard Use Cases in addition to "Charity" and "Emergency." Carrier terms for the "Charity" Use Case will also apply to other registered Standard Use Cases for these Brands.
Political Use Cases
TCR allows registration for Political use case campaigns for Sole Proprietor (SP) Brands, provided they have a valid political vet. This is to support political candidates who do not have an EIN to have access to Political use-case. Some restrictions apply:
- FEC or Federal level CV token cannot be imported into SP brand.
- CV token with EIN cannot be imported into the SP brand.
- A SP brand will not be granted “Section 527” status.
- SP brand with CV token will have access to POLITICAL use-case only if the political locale is state, local, or tribal.
Campaign Use Cases
- Standard Use Cases are immediately available for all ‘Verified’ Brands and do not require Vetting or pre/post-approval by MNOs.
- Special Use Cases are sensitive or critical in nature and may require Vetting or pre/post-registration approval by MNOs. Requirements may vary according to each MNO.
The following table gives a definition for each Use-Case
| Use Case | Description |
|---|---|
| 2FA | Any authentication, verification, or one-time passcode. |
| Account Notifications | Standard notifications for account holders, relating to and being about an account |
| Customer Care | All customer care interaction, including but not limited to account management and customer support |
| Delivery Notifications | Notification about the status of the delivery of a product or service. |
| Fraud Alert Messaging | Notifications regarding potential fraudulent activity on a user's account. |
| Higher Education | Messaging created on behalf of Colleges or Universities, including School Districts and education institutions. This use case is NOT for the "free to the consumer" messaging model. |
| Low Volume/Mixed | For Brands that have multiple use cases and only need very low messaging throughput. Most companies can be served by ‘Low Volume Mixed’ use case, which includes less than 2,000 messages per day or 75 Texts Per Minute. Examples include demo accounts, small businesses (single Hair Salon, Doctor's office, single Pizza shop, etc.). |
| Marketing | Any communication that includes marketing and/or promotional content. |
| Mixed | Any messaging campaign containing 2 to 5 standard use cases . |
| Polling and Voting | The sending of surveys and polling/voting campaigns for non-political arenas. |
| Public Service Announcement | Informational messaging to raise an audience's awareness about important issues. |
| Security Alert | A notification that the security of a system, either software or hardware, has been compromised in some way and there is an action you need to take. |
| Agents and Franchises | Agents; franchises; local branches Post-registration approval by MNO is required for this Use Case. |
| Carrier Exemptions | Exemption by Carrier Post-registration approval by MNO is required for this Use Case. |
| Charity | Communications from a registered charity aimed at providing help and raising money for those in need. 501c3 Tax-Exempt Organizations only. Note: If registering as a Non-Profit with a 'Charity' Special Campaign Use Case, you must also use the EIN and Legal Company name that matches your Federal Government Registration as a Non-Profit, and you must have a 501(c)(3) tax-exempt status to qualify as a Non-Profit Organization. |
| Emergency | Notification services designed to support public safety/health during natural disasters, armed conflicts, pandemics, and other national or regional emergencies. Post-registration approval by MNO is required for this Use Case. |
| Sweepstakes | All sweepstakes messaging Post-registration approval by MNO is required for this Use Case. |
| Political (Election Campaigns) | Part of an organized effort to influence the decision-making of a specific group. Available only to registered 501(c)(4/5/6) and Orgs with a Campaign Verify token. |
| Social | Communication between public figures/influencers and their communities. Examples include: YouTube Influencers' alerts or Celebrity alerts Post-registration approval by MNO is required for this Use Case. |
| Sole Proprietor | Limited to entities without an EIN / Tax ID. |
| Platform Free Trial | Platform Free Trial offers strict controls and MNO audit rights (MO opt-in). |