10DLC: Create a Brand
Scope
Intended Audience: All End Users
This article outlines the steps and requirements to create a brand. In the context of A2P/10DLC, Campaign refers to 'Use Case' while Brand refers to a 'Company Entity.' Brands are required to create campaigns for 10DLC to allow A2P Messaging.
Requirements
- Office Manager Access to Manager Portal or Higher
- Company Registration Information
Information Needed to Register
All businesses will need the information below to register a brand. Public companies, charities/non-profit organizations, and sole proprietors have additional requirements which are listed below.
- Legal company name
- Country of registration
- Employer ID Number (EIN)/Tax ID
NOTE: For Sole Proprietors, only Reference ID is needed, not EIN. - Address
- Vertical
- Website
- Contact Details
- Stock symbol
- Stock exchange
- Reference ID
- First/Last Name
- One campaign is allowed per Brand, with a maximum of 5 associated TN.
- Standard use cases are not available for Sole Proprietor brands
- 1000 msg/day limit (T-Mobile) and 15msg/minute limit (AT&T) per Campaign.
- Log in to the Manager Portal
- Select Integrations at the top right
- Select CSP Campaign Registry
- Click Register Brand
- Complete the requested fields
- Type of Legal Form
- Country of Registration: The country where the company is located
- Legal Company Name
NOTE: This is not needed for Sole Proprietors - DBA or Brand Name (Optional)
- Tax Number/ID/EIN Issuing Country
NOTE: This is not needed for Sole Proprietors - Tax Number/ID/EIN
NOTE: This is not needed for Sole Proprietors - Alternative Business Identifier Type (Optional): Users can choose to provide a DUNS, GIIN, or LEI number for additional verification
- DUNS or GIIN or LEI Number (Optional): Users can choose to provide a DUNS, GIIN, or LEI number for additional verification
- Vertical Type: The market in which the business operates
NOTE: This is optional for Sole Proprietors - Reference ID: Client's domain name
- Click Next
- Complete the following fields
- First Name (Sole Proprietors Only)
- Last Name (Sole Proprietors Only)
- Email: The email address will receive a verification notification once the brand is created
- Phone Number
- Address
- Website
- Domain: Enter the client's domain name as needed
- Stock Exchange (Publicly Traded Companies Only)
- Stock Symbol (Publicly Traded Companies Only)
- Click Save
- A confirmation message will appear and the brand will be listed in Pending status. Once the brand is approved, an email notification will be sent, and users may proceed with creating a campaign